WEEEvolution is a specialist consultancy dedicated to the recycling and WEEE compliance sectors, offering expert guidance to businesses seeking to meet regulatory requirements, enhance operational efficiency, and implement sustainable solutions.
Founded by Dan Cronin, WEEEvolution is built on a foundation of strategic expertise, commercial acumen, and a deep understanding of industry challenges. Dan’s 20 years of experience in WEEE, Packaging, and Batteries compliance spans policy, operations, business development, and stakeholder engagement, making him uniquely positioned to support businesses across the entire compliance and recycling landscape.
Our track record includes:
✅ Designing, implementing, and managing one of the UK’s first WEEE compliance schemes
✅ Leading major investments in new treatment facilities, from project inception to market launch
✅ Negotiating and implementing multi-million-pound contracts with suppliers and customers
✅ Developing and launching new industry-defining service offerings that set market standards
✅ Directing high-performing remote teams across multiple locations and functions
✅ Advising the UK Government on regulatory developments in WEEE compliance
✅ Designing, implementing and managing the national packaging solution for WEEE and TVs in Belgium
✅ Delivering training to +500 managers and representatives, strengthening commercial strategy
✅ Opening new markets in multiple countries and industry sectors
Always looking for opportunities to improve the system, we leverage comprehensive expertise to help businesses stay compliant, reduce costs, and navigate complex industry challenges. Strong relationships with key industry stakeholders and extensive experience in public speaking at international conferences (IERC and EGG etc.) further solidify our position as a trusted authority in the sector. WEEEvolution is an active contributor to the development of the market, having participated in WEEE working groups for ICER, the AATF Forum, and the BMRA/EuRIC, whilst also engaging in discussions on the WEEE Treatment and Logistics Standards at TC111/WG6 meetings in Brussels for CEN-CENELEC between 2013-2018.
At WEEEvolution, we combine this wealth of experience with a practical, results-driven approach, ensuring businesses receive tailored support that drives compliance, profitability, and sustainability. Whether you need market insights, compliance audits, interim management, or cost reduction strategies, WEEEvolution provides the expertise to help you stay ahead in a rapidly evolving industry.
Get in touch today to discuss how we can support your business.
